Ask every customer for a Google review, without having to remember
When a job is finished, the customer gets a short message with your Google review link. Everyone is asked, nobody is rewarded, and nobody is screened out.
- In business since 2020
- I respond within 24 hours
- No incentives and no review gating, ever
- Built in your own accounts; subscriptions billed to you, never marked up
If this is your week
You mean to ask, then the next job starts
The work went well, the customer thanked you, and asking for a review slipped. Two weeks later it feels awkward to bring it up.
Only some customers get asked
It depends on who remembers on which day. Your reviews end up reflecting who you happened to ask, not how most jobs went.
You are tempted to offer something in return
A discount for a five-star review sounds harmless. It is also against Google's rules, and the FTC has its own rule on paid reviews. This workflow does not do it.
What it does
A happy customer often does not think to leave a review unless someone asks. This sends the ask for you, once the job is done, to every customer, with the link that opens your Google review box directly.
I cannot tell you how many reviews you will get or what they will say. That is up to your customers, and that is the point. What I can do is make sure no customer is left out because it was a busy week.
How I build it
Estimated timeline Timeline quoted with the scope
Text requests need carrier registration, which varies, so I give you a timeline in the written quote, not a date in advance.
Step 1: Get your review link
In your Google Business Profile, Read reviews, then Get more reviews, gives you a link and a QR code that open your review form directly. I need owner or manager access to your profile, or you can send me the link. If your profile is not claimed yet, we claim it first, and profile setup is an add-on.
Before I quote
Step 2: Pick the moment that means the job is done
The request has to fire on something real: a job marked complete in your CRM or field-service app, an invoice marked paid, an appointment that has ended in your calendar, or a row added to a sheet. I choose the one that matches how you already work.
During the build
Step 3: Write one message with you
A short thank-you, one sentence asking for an honest review, and the link. It does not ask for stars, a specific word or a staff member's name. You approve it before it can go out.
You approve it first
Step 4: Send it by text or email, after the customer leaves
The message goes out after the visit, not while the customer is still at your counter or in your driveway. Email needs no extra registration. Text does: US carriers require businesses to register before sending from a regular number, and I walk you through it.
After the customer leaves
Step 5: Send one gentle reminder, then stop
If they have not opened the link after a few days, one short reminder goes out. Then the sequence ends. Anyone who replies STOP or tells you no is removed.
A few days after the first message
Step 6: Test it and hand it over
I run a test job through the whole path, check the link opens your own review form and show you where to see what was sent. After that, monitoring keeps it running.
Before hand-over
What is in the build
Your review link and QR code
Taken from your Business Profile, so the customer lands in your review form, not a search page. The QR code is ready for receipts and print.
A trigger tied to a finished job
CRM stage, paid invoice, ended appointment or sheet row, whichever fits how you work.
One approved message
Short, in your voice, with no incentive and no request for a particular rating.
Text, email or both
Email works straight away. Text includes the carrier registration and opt-out handling.
One reminder, then done
Nobody gets chased. The sequence ends after the reminder.
A skip list
Customers you do not want to message, such as an open complaint or a family member, are left out.
The rules this follows, and why it matters
Google's policy says businesses may ask customers for reviews that reflect a genuine experience, without offering incentives or trying to influence the rating or the content. It does not allow incentives such as payment, discounts or free goods for a review, selectively soliciting positive reviews, or asking staff to collect a set number of reviews. It also says businesses should not require or pressure people to leave a review while they are on the premises.
The FTC's rule on consumer reviews and testimonials, 16 CFR Part 465, makes it an unfair or deceptive practice to give compensation or other incentives in exchange for reviews expressing a particular sentiment, positive or negative. It also bans fake reviews and review suppression through threats or false accusations.
The practical risks are removed reviews and, under the FTC rule, civil penalties that the agency can seek against knowing violators. Google removes content that breaks its policy. I am not a lawyer. If you are unsure about a particular promotion, ask one before you send it.
What I will not build
These are fixed. If you want any of them, I am the wrong person to build it.
- No "leave a review and get 10% off" or any other reward, gift or contest entry
- No review gating: no step that asks how they felt and then only sends happy customers to Google
- No script asking customers to mention a staff member or use certain words
- No fake reviews, no reviews from staff or family, no paying anyone to post
- No promise of a number of reviews or a star rating
What this costs
Review requests are one workflow. The exact number goes in writing before I build. If you want texts, your texting platform and carrier registration fees are billed to you directly. Email-only has no registration.
Single Workflow
Automated review requests after each finished job.
From $600
per workflow, one time. Monitoring from $150/mo per business.
- Review link and QR code from your Business Profile
- Trigger on a finished job, set up in your tools
- One message you approve, one reminder, then stop
- Setup and testing in your accounts
- Monthly monitoring from $150/mo per business
- Not included: Texting platform and carrier registration fees, billed to you directly
Review requests pair well with missed-call text-back. If you want both, I quote them together.
Questions people ask
Can I offer a discount or a gift card for a review?
No. Google does not allow incentives such as payment, discounts or free goods in exchange for reviews, and the FTC's rule on consumer reviews prohibits compensation tied to reviews expressing a particular sentiment. I will not build it.
Can I send the request only to customers who were happy?
No. That is called review gating, and Google's policy says merchants should not selectively solicit positive reviews. Everyone gets the same message and the same link. If a customer is unhappy, they can still tell you directly, and you can reply to their review.
Will this get me more reviews?
It makes sure every customer is asked, which most small businesses do not do consistently. I cannot promise a number of reviews or a star rating. Customers decide whether to write one and what to say.
Text or email?
Either, or both. Email starts working right away. Text usually gets read faster, but US carriers require you to register your business before you send from a regular number, so it takes a little longer to turn on. I recommend starting with whichever your customers already use to talk to you.
How does the system know the job is finished?
It watches something that already exists in your tools: a CRM stage, a paid invoice, a calendar event that has ended, or a row added to a sheet. I will ask how you track jobs today and pick the one that is reliable.
Do I need a Google Business Profile?
Yes, a claimed profile you can manage. The review link comes from it. If you do not have one, setting it up comes first, and profile setup is an add-on. It is a short job.
Start here
Takes about a minute. We reply within 24 hours.
A few short questions about what you need, then I get back to you.
Request sent. Thank you.
I'll reply within 24 hours.
What happens next: I read your answers and write back using the contact details you gave. If I need anything else, I'll ask then.